Hamad Arshad
SEO | AEO | AI SEO | Ecommerce ExpertHi, I'm Hamad Arshad, a professional SEO Specialist (AI SEO) with over 7 years of experience in the SEO industry — helping ecommerce brands grow organic visibility, rankings and revenue.
Summary & expertise
What I specialize in and where I focus my time.
I specialize in SEO, AI SEO, AEO and LLM SEO, helping businesses improve their organic visibility, search rankings and online presence. I've worked on various SEO projects and successfully helped businesses grow through strategic, result-driven campaigns.
My expertise focuses on modern search optimization, including traditional SEO and AI-driven search strategies, to help businesses stay competitive in today's evolving digital landscape.
Top skills
- (SEO) Search Engine Optimization
- AI SEO
- AEO — Answer Engine Optimization
Proof, not promises
Unedited dashboards from live client accounts — Search Console, GA4 and revenue-by-channel reporting.
Consistent, compounding organic growth
- 25.2K clicks and 169K impressions over 12 months, with a steady upward trend.
- Average CTR held at 14.9% against an average position of 6.7.
- 332 orders and 289 new customers acquired through organic search alone, at zero media cost.
Organic search outperforms on efficiency
- Google Organic Search produced $29,927.52 in sales from 6,078 sessions — a 5.46% conversion rate, the highest of any channel on the account.
- Outperformed several paid channels on conversion rate while carrying no ad spend.
- Strong SEO performance with clear potential to grow organic revenue further.
Results across four ecommerce accounts
- proboxingequipment.com — 8.4K keywords ranked, 10.6K organic visits/mo.
- reiwatakiya.co — 3K keywords ranked, 1.5K organic visits/mo.
- uptownlogodesign.com and pmiapp.com — technical, on-page and off-page SEO driving steady organic traffic gains.
Traffic that sticks around
- 119K active users against 146K sessions — a strong ratio showing real engagement, not bot or bounce traffic.
- 256K page views in the same window, with a consistent upward trend.
- Read alongside the channel data above, the picture is a healthy, growing, organic-led audience.
My SEO toolkit
One consistent strategy stack, applied to every project.
Technical SEO
Site audits, Core Web Vitals, crawlability and schema markup.
On-page SEO
Content strategy, keyword mapping and on-page optimization.
Off-page SEO
High-quality link building and domain authority development.
AI SEO & AEO
Optimizing visibility across AI-powered search and answer engines.
Link Building
High-quality link building campaigns that boost domain authority and rankings.
Ecommerce Growth
Optimizing ecommerce platforms for search visibility and conversion rate.
Local SEO
Google Business Profile management and local search visibility.
Reporting
Clear, evidence-based performance reporting clients can verify.
Eseven Dubai current
I oversee all aspects of client SEO campaigns, from initial strategy development to execution and performance analysis. This dual role as Manager and Specialist requires hands-on technical expertise combined with strategic leadership to ensure successful outcomes for a diverse client base.
Key professional milestones
Six years across agencies and in-house roles, moving from execution into strategy and management.
ZEX Solutions
Jun 2022 — 2024 · 2 yrsRan technical, on-page and off-page SEO for US ecommerce clients, including the Search Console and revenue-by-channel results featured above — organic search became the account's most efficient channel by conversion rate.
BuiltInSoft
Jan 2022 — Jan 2023 · 1 yr 1 moPlanned and executed SEO and digital marketing campaigns across client accounts, handling keyword research, on-page optimization and campaign reporting.
TechnoSofts
Jan 2022 — Sep 2022 · 9 moDelivered on-page, off-page and technical SEO for client websites, building the audit and link-building process later carried into agency work.
Early career development
My foundational experience was built through focused roles in SEO and digital marketing, including significant time spent on freelance platforms and in agency settings.
Epaging (Pvt.) Ltd.
Aug 2021 — Jan 2022Managed diverse freelance client projects end to end, from keyword research through execution and reporting, in a fast-paced, deadline-driven environment.
Legendesk (Pvt.) Ltd.
Nov 2020 — Oct 2021 · 1 yrExecuted on-page and off-page SEO fundamentals for client sites — keyword mapping, content optimization and link outreach.
HNH Solution
Mar 2020 — Oct 2020 · 8 moReady to drive your organic growth?
With a proven track record in SEO, PPC, and comprehensive digital strategy, I'm equipped to help your business achieve its online traffic and revenue goals. Reach out today to start the conversation.
Foundations
A technical foundation that carries into technical SEO and data analysis.
Quaid-e-Awam University of Engineering, Sciences and Technology, Nawabshah
Bachelor of Engineering (BE), Computer Engineering 2016 — 2019My technical foundation is rooted in Computer Engineering — a deep understanding of systems, algorithms and data structures, which is invaluable for reading Search Console data, debugging crawl issues and making technical SEO decisions with evidence, not guesswork.